OUR STORY

Given the world's environmental, economic and social conditions, prices should actually be increasing to accommodate for a rising cost of living- but the opposite is happening, causing disastrous effects. The biggest example of the fallout of fast fashion is the Rana Plaza disaster in 2013 that took the lives of over 1,000 people and injured thousands more. It was this event that sparked our interest in clothing sustainability and was the inspiration behind this project. Though it is ultimately up to the corporations to make the necessary change, consumers also cannot underestimate their power. We vote with our dollar and our project aims to create an interactive art piece that shows the audience that sustainable options are available. 

Each t shirt showcases a consequence of the fast fashion industry that we felt passionate about. Hypothetically, if this were to be a real website, the goal would be to spread the message about sustainability as our customers wore the shirts in public. We would also look into donating a portion of the sales to each respective cause. The concept of art for social change would tie in here as people would interact with the shirts and their messaging- perhaps even learning something new about a topic as seemingly trivial as fashion. I also believe it is important to take a stance when it comes to global issues- especially involving human rights. Silence always benefits the abuser, and as creators of this ‘brand’, we are invoking activism by publicly supporting underrepresented workers and sustainable brands. Lastly, the name of our brand “Dressed To Kill” is a play on words as that phrase is often used to describe someone who is well dressed and visually striking. The irony lies in the fact that the process used by fast fashion brands is actively killing both people and the environment, just to keep profit margins high.